Companies that prioritize customer service generate 60% more profits than their competitors. That makes sense because 78% of customers have bailed on a transaction because of poor customer service, 86% said they would pay more money for a better service experience, and loyal customers are generally worth ten-times more than their first purchase.
Given the high stakes, it’s not surprising that 80% of companies claim to provide superior customer service. But if you’ve ever been a customer, it won’t surprise you to learn that only 8% of customers say they receive superior service.
Customers should always know your company is on their side and is trying to help. We teach specific tools that build empathy for others and allow employees to communicate with customers in a respectful and psychologically reassuring way.